Industry: Home & furniture

Topic: Home staging

Medium: Website Banner Ad

Tone of Voice: Energetic. Accessible. Trendy.

Target audience: Young, trendy yet sophisticated homeowners.

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Challenge: Red Glasses Design wanted a refresh of the copy on their website ad. They have a new team of young, funky designers and wanted the copy to reflect that, being chattier in style, "less stuffy" and easier to understand, without losing the feel of quality and sophistication.

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Solution: I swapped out long, trawling sentences in favour of short, snappier cadence with playful punctuation to infuse energy into copy. I pre-emptively agitate then solve some anticipated questions, before using visualisation techniques to shift the reader's focus to the end benefit of the service.